Doing your own PR can be more cost-effective than hiring a PR agency, especially for small businesses or individuals with limited budgets. You save on agency fees while still gaining valuable media exposure.
When you handle your PR, you control your brand's messaging and image. This allows for a more authentic representation of your story and values, ensuring consistency in how you're portrayed in the media.
You can seize timely opportunities and respond quickly to current events or industry trends without the delays often associated with external PR agencies. This agility can be a significant advantage in fast-paced industries.
By interacting directly with journalists and media outlets, you can build personal relationships and rapport. These relationships can lead to more favorable coverage and a better understanding of what the media is looking for in your industry.