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free media

Learn to utilize the media to YOUR advantage.

This Course WILL Work For YOU

6 Steps To Free Media Publicity.

Get your business, your products and services, your brand and yourself as an authority on to a TV news service, a radio show or into a news paper for FREE.

Secure Your Access to the Training Now

Media outlets are increasing every day all over the world. That's why there has never been a better time to promote stories about your business, its products and services and yourself as an authority through the media.

Here's What Others Are Saying About Us

PR

Linda Jones

Head of fundraising Youth Opportunities

"Incredibly inspiring, engaging and fabulous presentation, I cannot find the right words to even articulate just how valuable what we learnt will be for all of us! You have such a great style in presenting and made everyone in the room feel so comfortable and capable about tackling media opportunities in the future – also really appreciated your ability to address some of the key challenges we face in working with young people and your advice in this area will be used regularly".

Question:
Do you get annoyed and envious when you see fellow business owners getting themselves on television news services,, a radio show or quoted in the new papers promoting their products and  services, and offering key advice as an authority.?

Well stop getting annoyed and get with the plan.

You see, that person doesn't get in the media by chance. That person probable understands how the media works, they more than likely understand what the media wants and they obviously know how to give the media what it wants. And they definitely know how to identify story ideas within their business and then promote those story ideas to the media.

BINGO. They generate free media publicity for themselves and their business and they do it over and over again.

And YOU CAN TO. 

You just need to know how.

Module 1

Module 1 Understanding the media


In this first session you will quickly understand how the media operates, what the media wants and how you can give the media what it wants. Most people do not realize just how accessible the media is. And once you start engaging with the media and know how to communicate with the media, the opportunities for free media publicity open up.

Module 2

Module 2 Identifying story ideas within your business


In this session you will learn how to spot a story related to your business or company that will interest the media. You will quickly understand the vast media opportunities that lie ahead, by knowing what makes a story newsworthy and linking it you your business. You will be surprised just how many of your stories are waiting to be told.

Module 3

Module 3 Writing your media release


Once you identify story ideas within your business that you can promote to the media you need to know how to let them know. And by far and away a media release does the trick. But not just any old media release. A media release that has a killer headline, a media release that is packed with vital information just waiting to be broadcast by the media

Module 4

Module 4 Nailing your media interview


Presuming you have sent your media release to a number of media organizations, then you can expect a telephone call asking for an interview. YOU MUST BE PREPARED, and you must have a message ready deliver. There's no point in knowing how the media works, understanding how to identify a story idea within your business, and then sending out a killing media release only to fail in front of camera. But don't worry that is not going to happen.

Module 5

Module 5 The next step is crucial


Once the media run your story, you don't stop there. The next step is one of the most important in the entire process. Do this ONE THING, and it increases your chances of repeat promotion through the media 10 fold. So often I have seen organizations get themselves on a television news service with a worthy  story only to never hear of them again. The name of the game is repeat, repeat, and repeat.

Module 5

Module 6 Positioning yourself as an expert


This session is in my view the most inspiring of all. You'll learn how to take this process to the next level and start to really kick butt in the public domain. The ultimate goal is to elevate YOU to thought leader status. You want to be  constantly in demand for speaking engagements keynote presentations and  convention guest speaking. 

Secure Your Access to the Training Now

Stop being envious of the business down the road that's constantly getting free media publicity. Instead learn the secrets yourself.
Remember promotion on a news services, a radio station, or in the new paper is far more credible than a commercial.

Free publicity

About Your Host

Mark Aiston

MEDIA TRAINER - ANALYST

Mark has been working in media newsrooms since 1980 and understands intimately how the media works, what the media wants and how YOU can give the media what it wants.

Secure Your Access to the Training Now

With the increase in media platforms all over the world, there has never been a better time to start promoting your business through the media.

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